Preppy Poindexter

The Story Behind The Brand

The concept of Preppy Poindexter, LLC started back when Lincoln Powell, Jr., the
originator, was in high school, however the brand did not get its name until 2012. Prior to 2012 Lincoln spent countless hours contemplating a name for the brand. He would compile long lists asking family members and friends to choose the name that stood out to them. One Sunday evening Lincoln was visiting with his parents. This particular Sunday his uncle was at the house as well. Joking as usual, his uncle made the statement,“Boy I heard you’re in college dressing like a Poindexter wearing bow ties and glasses.” Of course Lincoln denied the allegations because he knew that his uncle was joking,when in fact he was in college acting like a ‘Poindexter’. On the ride back to college Lincoln paired different names with Poindexter. After a few minutes of doing this he became frustrated and stopped. After reflecting on a conversation with one of his peers he
felt that the term ‘Preppy’ fit perfectly. His peers told him that regardless of how he dresses it always comes off as preppy. At first Preppy Poindexter sounded kind of awkward together but the more he thought about it and said it aloud it began to stick.

What is Preppy Poindexter?

Preppy, as it pertains to the brand, refers to the distinctive qualities that some people possess that enables them to captivate others while making them unforgettable. A Poindexter is an individual that seeks and applies knowledge for the purpose of improving their circumstances and uplifting themselves and those around them. 

The Logo

Often referred to as 'Africa's Gentle Giant', the giraffe represents individuality, grace, perception, and farsightedness all characteristics that we believe contribute to success. The bow tie and glasses add a visual reiteration of the originality and grace that giraffes encompass.